Greasing the Wheels

So now oil is starting to wash up on the beaches in Texas, thanks to the never-ended bad news that is the BP Drama. For those of you living in a cave until just now, back in April a BP drilling facility in the Gulf of Mexico fell to pieces about a mile underwater, and has since been spewing oil into the Gulf of Mexico at a rate that makes the Exxon Valdez spill look like a bad day at Jiffy Lube. Louisiana and other Gulf Coast states, just now emerging from the carnage of Katrina a few years back, are now losing the fishing and tourist industries thanks to zillions of gallons of greasy goop washing ashore. I pause at the news that Texas is now affected, only because it will be telling to see how the state known for its love of oil wells will react to this. That and the fact that Texas' governor hates Obama and the federal government, and I'll love to see him changing his tune when he asks, ten gallon hat in hand, that the feds step in and help the good folks in Texas clean all this up, or at least help pay for it.

That aside, I saw an article on CNN.com about 6 alternative cars to the Mini Cooper. The idea was to showcase the other little, fuel efficient go-devils currently on the market. Of the six alternative to the German Mini, only one was from an American car company (Ford). The others were all Asian - Honda, Nissan, Suzuki, Kia and Scion (Toyota).

Now, it doesn't surprise me that out friends in the Far East set the pace for peppy, high-mileage cars. But it does disappoint me that our auto industry here in the U.S. seems oblivious to the realities concerning oil and gas. It is common for addicts to live in a state of perpetual denial about their addictions, so allow me to attempt an intervention with a few reality bombs. Please note the following for the record:

• Gas is expensive. Granted, we pay less for our gasoline in the United States than a lot of other countries. But in the last few years, as our economy has circled the drain and jobs are evaporating, filling the gas tank is a bigger deal now than ever. Americans may be encouraged to "Buy American", but when we have to choose between treason and bankruptcy, then we are ultimatelty capitalists - which means we go where the bargains are. American car companies, in ignoring this, jeopardize their futures with the one captive audience they have.
• Oil supplies are not endless. Ask a scientist. We, as a country consume more oil now than ever, and the earth isn't making more at a rate that can keep up. Simple mathematics dictate that we will, at the rate we're going, run out before we've had a chance to phase ourselves into a more viable long-term alternative. We do ourselves and our children a grave disservice by not acknowledging this.
• It's only going to get worse. When the Exxon Valdez ran aground in the 80's, we sat shiva for months, thinking that this was surely as bad as it could ever get. But in light of this current BP nightmare, we're almost nostalgic for that bush-league whoopsie. We are going to pay the piper on this one for decades to come. It's fair to say that the reality, the full reality of this has not yet landed on our collective consciousness. And we cannot afford to tell ourselves "surely this is as bad as it can get", as if the gods themselves would surely intervene to prevent anything any worse in the future. It is our job to draw the line in the oil-soaked sand and say to the big oil companies "this far and no further".

So to the American auto makers, please understand I am on your side here. I want you to succeed. I hate the thought of you sending your executives back to Washington (in your private jets) to ask for yet another bailout. You want to compete globally? You want to win back the hearts (and loyalty) of the American car-buying public? Acknowledge that our oil supplies are not infinite, and we're being pretty poor stewards of what little we have. We, the buying public, will always love that Detroit gave birth to the throaty "vroom" of the V8, and gave the world the Mustangs, the Corvettes, and the GTOs. But the rules of the game have shifted, and this is no time to wax nostalgic. Start dedicating yourselves to cranking out, en masse, fuel-efficient cars, hybrids, and other vehicles designed to take both the environment and the economy seriously. Maybe when we get the Gulf mopped up and the economy rebounds, we can talk about the possibility of making more useless money pit cars like the Humvee. But now, in light of the Gulf and my wallet, it's just in poor taste.